"It’s the involvement that’s most important. People don’t want to just passively consume.” ~ Zannie Voss, chair and professor of arts administration at Southern Methodist University
"The audience and community are changing, and what’s important is that what’s on the stage reflects and speaks to those different communities." ~ Luis Castro, director of arts development at Time Warner
It is important to gain additional perspectives. Over the past couple of weeks we have focused on the questions of why is theatre relevant from a more artistic standpoint. Now let us shift back to the fundraising and business models. Most of our discussion on this topic has come from Ben Cameron. Today we are going to look at an article published in the Theatre Communications Guild magazine American Theatre.
In their article about innovation, they talk about everything from marketing, missions, and audience development. This is a discussion for executive directors, artistic directors, and all the leaders of the theatre community. It avoids cliches and buzz words and presents a lot of solutions to questions brought up in this blog. The answers are not quick-fixes and definitely are not one size fits all. But this article is a good resource to keeping your head above water in this difficult entertainment market and a good perspective to keep in mind.
Happy Birthday: Fernando Arrabal (1932) and Jerzy Grotowski (1933-1999)